eBook This – How To Become A Successful Artist? Becoming a successful artist is a challenging endeavor.
Many talented artists struggle to make a living from their passion. However, with the right mindset, strategies, and opportunities, it is possible to build a successful career as an artist.
In this article, we will discuss the key steps to becoming a successful artist according to Magnus Resch, a renowned art entrepreneur, and author.
Define Your Artistic Vision and Goals
The first step to becoming a successful artist is to define your artistic vision and goals. Your artistic vision is the guiding principle that informs your art practice.
It includes your artistic style, medium, subject matter, and message. Your goals are the specific targets you want to achieve with your art, such as exhibitions, sales, awards, or recognition.
According to Magnus Resch, it is essential to have a clear and authentic artistic vision that sets you apart from other artists.
You should also set ambitious but achievable goals that challenge you to improve your skills, expand your network, and reach your audience.
Develop Your Artistic Skills
The second step to becoming a successful artist is to develop your artistic skills.
Your skills are the foundation of your art practice and determine the quality, originality, and appeal of your art.
To develop your skills, you need to practice, learn, experiment, and receive feedback.
Magnus Resch advises artists to invest in their skills through education, training, mentorship, and collaboration.
You should also seek feedback from art professionals, collectors, and peers to improve your art and understand your audience’s preferences.
Build Your Artistic Brand
The third step to How To Become A Successful Artist is to build your artistic brand.
Your brand is the visual, verbal, and emotional identity that represents your art and yourself.
It includes your name, logo, website, portfolio, social media, and marketing materials.
Magnus Resch emphasizes the importance of building a strong and consistent artistic brand that reflects your artistic vision, values, and personality.
Your brand should also differentiate you from other artists and appeal to your target audience.
Network With Art Professionals
The fourth step to becoming a successful artist is to network with art professionals.
Your network includes art curators, gallerists, dealers, collectors, critics, and fellow artists.
Your network can help you to access opportunities, gain exposure, receive feedback, and build relationships.
Magnus Resch recommends that artists attend art fairs, exhibitions, conferences, and other art events to meet art professionals and showcase their art.
You can also join art associations, online forums, and social media groups to connect with like-minded artists and learn from their experiences.
Market Your Art Effectively
The fifth step to becoming a successful artist is to market your art effectively.
Marketing is the process of promoting, selling, and distributing your art to your target audience.
It includes strategies such as branding, advertising, public relations, pricing, and distribution.
Magnus Resch suggests that artists develop a marketing plan that aligns with their artistic vision and goals.
Your marketing plan should also consider your target audience’s preferences, demographics, and behavior.
You can use various marketing channels such as social media, email, direct mail, galleries, and online market
Pros About How To Become A Successful Artist
- Practical and informative: Many readers appreciate the practical and informative advice provided by Magnus Resch in the book. He shares his experience and insights on how to succeed as an artist, covering various topics such as artistic vision, skills development, branding, networking, and marketing.
- Easy to read: The book is written in a conversational and accessible style that is easy to read and understand. Magnus Resch uses personal anecdotes, examples, and illustrations to explain his points and engage the reader.
- Comprehensive: The book covers a wide range of topics related to the art world, including the art market, collectors, galleries, museums, and exhibitions. It also provides resources, tools, and templates for artists to use in their career development.
Cons About How To Become A Successful Artist
- Limited scope: Some readers feel that the book has a limited scope and does not cover certain aspects of the art world, such as art history, theory, or criticism. They also criticize the book for focusing on the commercial and market-driven aspects of art rather than the creative and intellectual aspects.
- Biased and self-promotional: Some readers criticize Magnus Resch for being biased towards his own art businesses and promoting his own products and services in the book. They also question the author’s qualifications and expertise in the art world, given his background in finance and entrepreneurship.
- Simplistic and formulaic: Some readers feel that the book provides simplistic and formulaic advice that may not apply to all artists or situations. They criticize the author for oversimplifying the complexities and challenges of being an artist and promoting a one-size-fits-all approach to success.
About The Author
Magnus Resch is a German art entrepreneur, author, and professor. He was born on September 18, 1985, in Munich, Germany, and grew up in a family of art collectors and dealers.
Resch studied economics, art history, and philosophy at the universities of St. Gallen (Switzerland), Vienna (Austria), and Harvard (USA).
After completing his studies, Resch worked in the finance industry, specializing in private equity and venture capital. In 2013, he founded the Magnus Resch Gallery, which focused on contemporary art and emerging artists.
The gallery gained international recognition for its innovative business model and digital approach to art sales.
Resch is also the founder and CEO of the Magnus app, a mobile platform that allows users to identify, value, and buy art using artificial intelligence and data analytics.
The app has been described as the “Shazam for art” and has won several awards for its technology and design.
In addition to his entrepreneurial activities, Resch is a prolific writer and public speaker on art, culture, and technology.
He has published several books, including “Management of Art Galleries,” “10 Success Strategies for Young Artists,” and “How To Become A Successful Artist.”
He also contributes to leading art publications such as Art Basel, Artnet, and Forbes.
Resch has received numerous awards and honors for his contributions to the art world, including being named one of Forbes’ “30 under 30” in the art and style category in 2017.
He is currently a professor of art management and entrepreneurship at the University of St. Gallen and a visiting lecturer at Harvard University.